According to a Harris poll, Amazon is the ?most reputable? company in America, edging out Apple, albeit barely. It?s also the fifth consecutive year it?s been ranked as a ?great? company.
Harris Interactive, which did the study, defined ?reputable? with six criteria: financial performance, vision and leadership, social responsibility, emotional appeal, products and services, and workplace environment.
Here?s the top 10 list:
1. Amazon.com (82.62)
2. Apple (82.54)
3. Walt Disney Co. (82.12)
4. Google (81.32)
5. Johnson & Johnson (80.95)
6. Coca-Cola Co. (80.39)
7. Whole Foods Market (78.65)
8. Sony (78.29)
9. Procter & Gamble (77.98)
10. Costco (77.95)
Among the worst: Delta Airlines, JPMorgan Chase, ExxonMobil, GM, Bank of America and Chrysler.
Source: http://www.journalgazette.net/article/20130224/BIZ/302249969/-1/BIZ09
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