: Started taking slow Recent years, the professional business to continue expansion of chain stores channel business model surface enclosure in a large number of Happy Valley. Seems to have become the mainstream appliance market. With
States United States , Suning Paradise and other domestic Home appliance chain Crazy giant expansion, some small appliances
Sell Business environment has become precarious existence.
Rapid expansion in the same time, there may be a large home appliance chain bubble. Bubble collapse will trigger a domino effect, therefore, home appliance chain started taking trend will tend to be rational, Happy Valley enclosure will be halted.
Encountered financial difficulties Appliance distributors Price war Is Yuezhanyueyong, great tendency to want to rival put to death. Price of the smoke to a large ?land?, which directly led to the whole industry chain of home appliance industry profits dropped sharply. The rapid expansion of home appliance chain can not do without funding support, the price war has made business cuts, home appliance chain enterprises Maori difficult to be assured that this time even if the mass started taking, relying on the strength of business will be difficult to achieve. Household electrical appliance enterprises by source of funds is nothing more than bank loans, listed misappropriating, and upstream producers off period. Listed swindling money is not every company can do, the account of upstream manufacturers still depend on your circumstances and credit, enterprise development, is now up to rely on bank loans.
Risk rating of banks is more stringent, the bank indicates that some adverse
Investment Loans, the banks recover amounts will be a tremendous blow. Tsann Kuen?s exit and also making some banks more cautious in the home appliance investment loans. Almost every store has a bank loan to invest in the event of poor management or bankruptcy, the larger the losses will be. Rational investment bank loans will also enable the rapid expansion of the home appliance chain to slow down.
Supply chain difficulties encountered Under the profit squeeze, as the upstream manufacturers of exploitation by the home appliance chain, with the rising prices of raw materials,
Price Also rising, home appliance chain if the rapid expansion of the product will be quantitative, large-scale purchasing can lower the price pressure, challenge the interests of the upstream manufacturers. Quick shop, quantification of the shop, an activity or Dianqing sponsor may have made some business out of breath. Upstream producers as an important pillar of the home appliance chain, if the profit margin of lower upstream production, also may block the chain?s Happy Valley home appliance enclosure.
Trend: (2) rob pool treetop 23 markets will be the focus
In the primary market, almost all the major appliance business circles are filled with chain stores, home appliance chain stores also like carpet-like expansion, a market has become increasingly mature and saturated layout. This has forced the home appliance chain marketing channels had to flatten. Mining 23 markets and
Countryside Market will be focused on mining objects home appliance chain. As people increasingly get better life, some 23 markets and the burgeoning rural market. Rural consumers increased demand for home appliances, in the rural market where conservative ideas, good after-sales service major home appliance chain gradually welcomed. As an emerging market, and capture the market, grab credit, have become a first-come, meet the market and root out the 23 and the rural market will become in the pipeline.
Digital Impact IT Marketplace In a wide range of today are not limited to only sell appliances home appliance chain. 3C giant home appliance chain store in an array of digital products, from
Mobile To Digital Cameras From Video camera And then to individual
Computer More and more digital products and computer office products constant influx of home appliance chain stores, and may gradually extend to the products and merchandise. Perhaps that day
TV cabinet And computer station will appear in the home appliance chain store. In the case of the dominant service, the development of home appliance chain IT digital products and computer IT digital office products store than some businesses more attractive.
Development of sideline Home appliance chain in China market
Competition Increasingly fierce, the Chinese home appliance chain store market, the profits of home appliance chain has made it difficult to continue to maintain a rapid growth.
Home appliance retail chain To profit era, China?s home appliance chain market competition will also like
TV And mobile phone markets, the greater significance is fighting for survival, rather than fighting for the development. Home appliance chain enterprises are looking for their own development path, for second degree expansion. As the oldest home appliance chain has been successfully into the
Real estate Industry, and Suning, Yongle has continued into the department store industry and the phase
Home improvement
Industry. Operation and management patterns in the case of complementarity, appliance giants have another plan profits have a breakthrough home appliance chain fought in other industries in the coming years even more vigorously.
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