Davidson: Tracking Food Trends with Pinterest

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Tracking Food Trends with Pinterest | Nutrition Unplugged

by Janet on March 23, 2012

Are you on Pinterest? ?This virtual pinboard is a lot of fun, and it?s a been great tool for tracking food trends. ?The Food & Drink category on Pinterest is one of the largest and food pins are re-pinned more than pins in any other category. Food lovers are an enthusiastic bunch. ?We like to share.

If you?re on Pinterest, I encourage you to follow me. ?I primarily pin recipes, including boards on whole grains, salads I want to try, tasty a.m. options, beans and legumes, cocktail nibbles and even a board dedicated solely to hummus, but you?ll also find a board featuring some of my nutrition articles, including posts from Nutrition Unplugged, along with clothes I covet and kitchens I love. ?If you check out my Pinterest profile, you?ll also see a shared board for Healthy Aperture, the online food photo gallery I created with fellow food and nutrition blogger Regan Jones. ?Many different bloggers are contributing to this board, which is dedicated to exposing what?s healthy on the web.

profilePinterest Pinterest is a treasure trove of content, and I find it extremely valuable to see what foods are gaining popularity. You can search for terms within Pinterest, or check out the Popular category to see what pins are getting repinned and ?liked? most often. ?Here are some of my observations of food trends based on Pinterest.

Kale has been called the new bacon. ?I don?t know about that, but I?m sure seeing lots of pins featuring this dark leafy green ? from crispy kale chips and creamy kale smoothies to raw, massaged, marinated and braised kale in salads, soups, pastas, entrees and more.
Quinoa is the hot grain on pinboards. ?I?m seeing quinoa in savory pilafs, sweet breakfast porridges, salads, muffins, vegetable patties, pancakes and even desserts.
Sweets are a favorite of pinners, and some of the most popular themes are salted caramel, nutella and red velvet. ? If anything, red velvet seems to be the new bacon. ?Beyond red velvet cakes, cake pops and cupcakes, I?ve seen red velvet pancakes, bread pudding, cheesecake, fudge, donuts, ice cream, crepes, popcorn and marshmallows. Where will it end?
Popsicles may be the new cupcakes. All sorts of frozen treats on a stick are showing up on Pinterest.
Food in jars seems to be big, and I?ve seen pins of layered salads, vegetables and desserts in jars. ?For parties, drinks in jars are a popular trend.
Buffalo chicken is going crazy. ?Pins include buffalo chicken dips, appetizer bites, grilled cheese, pasta, mac? and cheese, pizza and chowder. ?Who knew there was a buffalo chicken movement brewing?
Other pins that I?m seeing quite often include nut butters, pesto, kimchi, mini appetizers and desserts, and meatless entrees.

What trends have you noticed on Pinterest?