Advertisers are using usually the internet server for an advertising medium. This can be all as a result of the vastness of the medium and dynamic targeting. Another excuse for increasing online ad spends within the advertising budget is banner advertising. This sort of internet advertising may be worth an advertisement spending as a consequence of its effectiveness. This kind of advertisement campaigns are performed with placing banner ads round the web. The banner advertisements are interactive easily. The banner advertising is done in a way, so that the advertiser gets maximum exposure for its services and products. Now, these banner ads are available different types of formats.
The formats of many banner ads are decided in accordance with the theme and need of the services and products. Dimensions of those banner ads are measured in pixels. Firstly, you will find skyscraper ads that will come in following formats, which you ll find are Wide Skyscraper (160 X 600 pixels) and Skyscraper (120 X 600 pixels). Other skyscraper ads are, which you ll find are frequently used will be the Super Skyscraper or Half Page Ad (300 X 600 pixels).
Along with it, you will find button banners, which you ll find are utilized in these fundamental pixel formats, Button 1 (120 X 90 pixels) and Button 2 (120 X 60 pixels). Other very popular button banners are Micro Button (80 X 15 pixels), Micro button banner that measures 88 X 31 pixels and Square Button (125 X 125 or 120 X 120 pixels). The button ads are vastly used over the Internet for banner advertising.
The banner advertising also consists of rectangular ads. These ads are being used in formats that are Medium Rectangle (300 X 250 pixels) and Square Turn up (200 X 200 pixels). Together with it, the subsequent rectangular banner ads will also be being used by advertisers often, Vertical Rectangle (240 X 400 pixels), Large Rectangle (336 X 280 pixels) and Plane Rectangle (180 X 150 pixels). These kinds of banners are quite attractive in looks.
Now, there are many traditional kinds of banners, which comprises of Full Banner (468 X 60 pixels) and Half Banner (234 X 60 pixels). Whereas, some more that join this league are Vertical Banner (120 X 240 pixels), Micro Bar (88 X 31 pixels) and Leader Board (770 X 60 pixels). These traditional banners are now being used since the early years of online banner advertising. These banner ads, along with innovative rich media technology ads, are making a deep impact on the customer prospects or viewers of those advertisers.
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